Architectural design of a Chloé Pop-up store - Rinascente, Rome - Italy



Contracting authority:



56 sqm

Year after year, Chloé launches new pop-up stores. Like an actual laboratory of the evolution of Chloé design, the pop-ups prefigure the elements that will compose the character of the future shops. They are ephemeral shops, which using a limited budget and maintaining the spirit of the brand, are still connected with the trends of the moment. The aesthetic work is carried out in collaboration with Chloé's team. For the pop-up that was installed in 2017 for two to three months in a department store in Barcelona, a selection of retro furniture presents the accessories and clothing of the brand. We find a red armchair designed by Hans Wegner and a shelf by Charlotte Perriand.